Product & Packaging
I design functional, visually compelling product packaging that brings brand identities to life across physical touchpoints. My experience includes crafting sleek, modern packaging for beauty brands, developing custom apparel and merchandise concepts, and designing stand-out packaging for beverage products. By balancing structural layout, premium finish details, and distinct visual branding, I create retail-ready packaging systems designed to capture attention on the shelf and elevate the overall unboxing experience.
Artificial Werld
I developed an extensive product and merchandise line that translated the brand’s core aesthetic into wearable apparel and lifestyle goods. The collection featured custom clothing designs—including sweaters,
t-shirts, jackets, pants, and crossbody bags—alongside branded merchandise like air fresheners notebooks, mugs, laptop covers, and plush pillows featuring the brand mascot. From initial visual concepting to final product mockups, I built a cohesive design system that unified every piece across physical retail and brand touchpoints.
Sol Dorado Cantina
I developed a cohesive branding and product design suite that unifies the in-restaurant and take-out experience. The project features custom restaurant menus with structured dinner and drink layouts housed in rich, leather-bound covers. For off-site dining, I designed patterned kraft take-out bags secured with branded delivery receipt labels. The design system also includes custom merchandise featuring canvas tote bags adorned with striking sun iconography and distinct typography.
Nature Nectar
I designed an eco-conscious packaging suite for their Original Jamaican Black Castor Oil, spanning both the outer folding box and Amber glass dropper bottle label. Drawing inspiration from natural landscapes, the design pairs an earthy color palette with botanical leaf illustrations, clean typography, and clear visual hierarchy to highlight key product benefits. The layout incorporates realistic textured Kraft paper finishes and prominent certification badges—delivering an authentic, sustainable product presentation that conveys quality, clarity, and brand harmony on the shelf.
MTN DEW
Product packaging design for a new MTN Dew flavor concept. Inspired by the sweet and tart essence of classic candy apples, aimed to capture the spirit of summer fun and nostalgia. This design targets the adventurous spirit of MTN DEW's core audience – young adults who embrace bold flavors and seek out unique experiences. The vibrant colors, playful imagery, and nostalgic references resonate with their desire for excitement and discovery.
