Branding
I build comprehensive brand identity systems that give companies across diverse industries a distinct visual voice. My work spans crafting foundational brand assets—from custom logos and color palettes to typography, packaging, and digital touchpoints—to ensure total brand consistency. By translating core values into compelling visual identities, I create memorable brand experiences that resonate across physical and digital channels.
Sol Dorado
I created a vibrant brand identity system inspired by authentic Mexican culture, anchoring the visual voice in rich earth tones, sun iconography, and rustic textures. The comprehensive design extends across every touchpoint—from custom typography and menus to branded packaging, apparel, and a responsive e-commerce experience.
NYU
Branding and motion design project for NYU's alumni stewardship program. The goal was to make emailable thank you greeting cards to their donors and subscribers, and also to spread awareness of their stewardship program.
Hey Captain Pet Shop™
Developing a brand identity for an online pet shop for all furry friends. Making a user friendly interface for the average pet parent who loves an easy online shopping experience.
