Client - Sol Dorado Cantina

Role - Product Packaging Design, Brand Identity, Web Design, and Social Media

Brand Identity: Capturing the Vibrant Spirit of Sol Dorado Cantina
 

This restaurant branding, marketing, and website design aims to create a cohesively captivating and authentic identity that reflects Sol Dorado Cantina, dedication to fresh, high-quality ingredients, traditional recipes and the vibrant flavors of Mexico. This design evokes the warmth of the sun (Sol Dorado means "Golden Sun") and the rich, festive culture of Mexican cuisine and warn welcoming atmosphere.

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Design Concept: Connecting Mexico's Vibrant Harmony and historic past. The design concept centers on creating an atmosphere that is both invitingly warm and authentically energetic.

Logo & Mark: The primary logo features a bold, antique, serif typeface with "SOL DORADO". The Sun Mark (a stylized sun swirl) is used as a standalone favicon/logo mark and repeated throughout the branding pattern, helps visually reinforce the name.

Brand Pattern: The dark background features a repeating pattern of the Sun Mark along with other stylized Mexican motifs (fish, turtles, ancient symbols), adding textural depth and cultural authenticity to the design.
 

Color Palette: A rich foundation of dark, earthy brown (like the background in the "About Us" section) is contrasted with bursts of sun-kissed orange/gold and vibrant yellow (visible in the buttons, accents, and background pattern), mimicking the warmth of a Mexican sunset and the zest of fresh ingredients.
 

Textures and Patterns: Subtle, traditional Mexican motifs (like those faintly visible in the background of the main image) are used to add depth and a sense of heritage, grounding the modern aesthetic in authentic Mexican roots. 

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Functional Web Design: Enhancing User Experience and Flavor
The goal of the website design is to be not only visually appealing but highly functional and intuitive for the customer. The design is optimized across different platforms (website and email marketing) to drive customer action

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The Sol Dorado branding successfully creates a cohesive, energetic, and trustworthy brand image that highlights the quality and vibrancy of its Mexican cuisine.

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Tools used to create this project

Adobe Illustrator: Designing the Sol Dorado Cantina logo and creating scalable vector graphics for the website's background patterns and icons.

Adobe Photoshop: Editing and color-correcting the high-quality food photography to ensure maximum appetite appeal.

Color Psychology: Using warm colors (orange, gold, brown) to evoke feelings of hunger, warmth, energy, and authenticity, encouraging a positive and memorable dining experience.

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