NYU

Motion graphic design project for NYU's Alumni program. The idea was to make digital thank you greeting cards to Email to their donors and subscribers, also to spread awareness of their Stewardship program. 

Client - New York University (NYU) 

Role - Motion Design, Typography, Brand Identity, Email Marketing and Creative Direction

Motion graphics that seamlessly integrated with NYU's brand identity

A global leader in education, sought to enhance its Alumni program by creating a series of captivating digital thank-you greeting cards for its esteemed donors and subscribers. This motion graphics project serves as a lasting legacy of NYU's commitment to appreciating its donors and subscribers while promoting the value of the Stewardship program. As NYU continues to engage its alumni community, these motion graphics will continue to play a vital role in fostering a culture of gratitude, stewardship, and unwavering support for the university's mission of excellence. By skillfully blending creative vision with technical expertise, I successfully crafted a series of motion graphics that not only expressed gratitude but also inspired alumni engagement and support for NYU's Stewardship program.

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• Brand Identity Alignment: Carefully studying NYU's brand guidelines, ensuring that the motion graphics seamlessly integrated with the university's established visual identity.

• Target Audience Understanding: Gaining a deep understanding of NYU's alumni demographic, their interests, and their expectations for a digital thank-you experience.

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Tools used to create this project: 

Adobe Illustrator: Creating intricate vector graphics and illustrations that aligned with NYU's brand aesthetic.

Adobe After Effects: Employing a range of animation techniques, including keyframing, masking, and dynamic transitions, to bring the motion graphics to life.

Color Psychology: Leveraging color theory to evoke emotions of gratitude, warmth, and connection, reinforcing the message of stewardship.

Typography: Selecting impactful typefaces that complemented NYU's brand identity and enhanced the readability of the messages.