HRO Today, a leading HR industry publishing company, sought to create a captivating motion design campaign to amplify awareness of their comprehensive suite of HR resources, including magazines, web portals, research, e-newsletters, events, and social networks. As a Motion Designer, I embarked on a journey to craft a visually engaging and informative campaign that would effectively communicate the value proposition of HRO Today and its commitment to empowering HR professionals.

 

• Brand Identity Alignment: Carefully studying HRO Today's brand identity, ensuring that the motion design campaign seamlessly integrated with the company's established visual language.

• Target Audience Understanding: Gaining a deep understanding of HRO Today's target audience, their interests, and their preferred learning styles.

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Tools used to create this project

Adobe Illustrator: Creating intricate vector graphics and illustrations that complemented HRO Today's brand aesthetic.

Adobe After Effects: Employing a range of animation techniques, including keyframing, masking, and dynamic transitions, to bring the motion graphics to life.

Typography: Selecting impactful typefaces that enhanced the readability of the messages while aligning with HRO Today's brand identity.

Data Visualization: Utilizing infographics and data visualization techniques to present complex HR concepts in a clear and engaging manner.

 

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