300 Entertainment
Directing for 300 Entertainment provided a unique playground to merge technical precision with cultural trends. During this era, I focused on a multi-disciplinary "mixed media" approach, blending complex 3D environments with 2D character animation. This period was defined by my early adoption of Memoji and AR—helping bridge the gap between social tech and professional animation to create a new wave of visualizers that felt both futuristic and bold.
Client : 300 Entertainment
Role : Animation, Motion Design, Typography, Compositing, and Marketing
Famous Dex - Nervous (ft. Lil Baby, Jay Critch, & Rich The Kid) [Emoji Video]
Dae Dae - Bae With Me (ft. Ti Taylor) [Official Lyric Video]
In 2018, the visual landscape for music videos was shifting. During my time with 300 Entertainment, I focused on pushing the boundaries of what a "music video" could be by blending 2D and 3D animation, along with kinetic typography. This era was defined by experimentation—specifically pioneering the integration of Memoji and AR technology into high-energy animations, helping set a new standard for how digital avatars and augmented reality could live within the music space.
Tools used to create this project
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Adobe Illustrator: Engineered intricate vector assets and custom character designs that served as the foundation for the project’s visual identity.
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Adobe Animate: Executed fluid 2D character animation and hand-drawn elements, bringing a classic "new wave" feel to the mixed-media compositions.
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Adobe After Effects: The central hub for compositing, where I integrated motion graphics, special effects, and dynamic transitions to unify the 2D and 3D layers.
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Cinema 4D: Developed immersive 3D environments and animated scenes, adding depth and a high-end production polish to the visualizers.
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Typography: Curated and animated impactful typefaces that didn't just convey lyrics, but acted as a rhythmic, visual extension of the music.
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Augmented Reality Tech: Pioneered the use of real-time facial capture to drive Memoji animations, bridging the gap between mobile-first technology and professional music video production.