Federal Reserve Bank of Philadelphia

In my current role as the Digital Multimedia Designer for the Federal Reserve Bank of Philadelphia,  I lead the creative direction and production of high-impact visual content across motion graphics, animation, and video. I manage the full creative lifecycle—from initial conceptualization and storyboarding to final deployment—ensuring all internal and external communications, social media, and live-event assets are visually engaging and rigorously aligned with the Bank’s brand identity. A key focus of my tenure has been the strategic development of a comprehensive animation system and scalable asset library. By engineering custom MOGRTs and graphic templates, I have streamlined the production workflow for kinetic typography and motion assets, optimizing efficiency and visual consistency across all digital channels.